Now you may be asking, “what the heck is UX Design??”
User experience (UX) design is the process of creating products that provide meaningful and personally relevant experiences. This involves the careful design of both a product’s usability and the pleasure consumers will derive from using it. It is also concerned with the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.
It’s a field that is constantly evolving. I think back to the various iterations of my own website and it’s almost comical to think of where I started! Learning how to visualize and effectively communicate via the web is one of my main goals in grad school.
For our final project this semester we were tasked with finding a website with significant UX issues, identify and redesign a portion of the site. We love the local restaurant, Sol, and their website could use a little help. I first identified the people, or personas, who would potentially use the site. Next I did a critique and recommendations for a new user-flow to the site. Finally, I designed a prototype for a new homepage for Mobile, Tablet and Desktop.
It was a fun and challenging assignment!